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May 01

Analyzing Keywords to Create Effective SEO Campaigns

SEO or search engine optimization isn’t an easy task, although it certainly is a pretty common misconception among web users and company owners. The truth is, SEO takes a lot of hard work and a lot of that hard work is part skill and part art.

When you think about SEO, your image is probably one that is focused on content that is clearly written and easy for your customers to understand. Some of you may think of SEO as something that focuses mainly on keywords and as such think that SEO is largely a matter of choosing a set of keywords that you would typically use if you were thinking about searching for you business. These things are all true and that means SEO is largely a matter of using all of these techniques and not just one, to come up with the right content for your website.

Given that you have a broader understanding of SEO, let’s narrow that down to focus purely on keywords. Keywords as you probably already know; are the search terms which are typed into a search bar in order to find you. What you probably haven’t thought about, is the fact that keywords come in groups. Let’s use the illustration of a target for example. You have your inner circle and around it are your wider circles. That’ the same way keywords work too.

Essentially, the bulls-eye in this case is the primary keyword that your customer might be looking for. Let’s say for example that this is “best cheese in France”. You know from the keyword that they are probably looking for some sort of cheese in France. The thing is what you don’t know is what reasons they have for looking this up. Let’s say that part of their thinking process for example, is that they want to find out about how the cheese is cultured or get an idea of whether or not they are comfortable eating that cheese. It can also be that they are open to the thought of finding out which of those cheeses tastes like the regular cheese that they have at home.

As you can see, rather than a linear thought, the reasons why people search are more organic and more evolving. Very few of us actually search with just one thought in mind and rarely do we center all of that effort into one specific thing. That is why we get drawn by additional information in articles. We are essentially human beings that process information.

Of course, there is no set way to actually come up with the keywords on top of the main keywords but there are tools that can help you figure them out. A variety of SEO tools are available for searches within different search engines and Google provides its own keyword search tool to show you the different keywords which are related to different searches.

Understanding how to use the tools and using some common sense and of course a lot of imagination can be the key to correctly analyzing your SEO keywords and perfecting that technique for the rank of your website.