May 04

Email Marketing – How to Make it Effective

If you were to type in email marketing into a search bar, you would get a ton of results on the best autoresponders, how to make your subject line better and how to turn your email into a marketing tool. This is all well and good and these are definitely all essential tools when it comes to optimizing your email marketing strategies.

It is important to remember however, that these steps are importance once you have gotten your email marketing list together. Although you buy leads, the best way to get high quality leads is really to source your leads on your own or use them in conjunction with leads that you have bought. So the question is- how do you get an email marketing list together? The answer can be summed up in two words: your website.

What a lot of people don’t understand is that in order to start any sort of email marketing campaign, the goal really is to make sure that your website is optimized for email. Even if you are talking about just an initial landing page without a full website, you have to first get people to that landing page or website and only then can you begin to start an email marketing campaign.

In order to optimize your website for email marketing, you have to make sure that the page they land on contains a lot of the basic information that they will need. You should pique your customers interest in order to keep them engrossed enough to provide you with their email address. A good way to do this is to make sure that the keyword that leads them to your site is visible on the page. Do not make them look for this keyword, make sure it is somewhere in the middle so that they can see it right away. As humans, we tend to look at the center of the computer screen more than we do the edges.

In order to optimize your website for email marketing it is also important that you use your contact button or email form effectively. Let’s say you give them a piece of information relevant to their search for example. You have to make sure you give them a call to action by emailing you. Make sure the button to contact you is available near the call to action so that they don’t have to look any further.

Your content is important in optimizing your page for marketing because it should draw your readers and make them want to get more information. Poorly written content will not stand out to your customers and it can even lessen the chance that they will want to receive contact from you.

Once you have optimized your website, make sure that you have an email responder in place. An email responder automatically sends a reply to anyone who decides to sign up with you or to sign up for a newsletter. This will ensure that your lead gets a second touch in the contact process and remembers you better.